How Diversification and Quality strategies have transformed the textile industry
In response to the challenge of recovering from the impacts of the pandemic and consolidating its role as one of Europe’s leading textile manufacturers, the Portuguese textile industry is currently immersed in a process of transformation.
While production volume and price competitiveness played a key role in previous years, Portugal is now looking to stand out with an approach based on quality, transforming its industry and offering proposals that meet the strictest sustainability criteria.
This new chapter in the history of the textile industry is marked by a change in the type of customers with whom clothing companies work. There has been a shift from customers with a higher volume of production to customers who need to produce less, but whose quality of parts is imperative. In this way, the industry is evolving into a sector that produces garments in smaller quantities, but with exceptional quality, and is increasingly sought after by major clothing brands.
Rather than responding to large quantities, these clients are looking for partners capable of meeting their quality, sustainability and rapid response criteria.
Although they produce less, the volume per piece increases due to the specificity of production, which has also allowed companies in the Portuguese textile sector to be less dependent on large companies with a large volume of orders.
Another major milestone in this new chapter for the textile sector is the textile manufacturers’ commitment to sustainability. In this respect, the Portuguese sector is currently one of the leaders at European level in terms of industrial development and production, new processes, techniques and technologies that enable more sustainable production. This choice of sustainability involves processes and technologies that save water, use renewable energy, traceability, improved dyeing, printing, finishing or recycling processes.
In this way, the history of the textile sector in Portugal is currently based on a commitment to diversifying supply and focusing on product quality, not focusing on large quantities of production but on delivering volumes with a higher manufacturing specification.
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